“Got Milk” is the name of an advertising campaign referred to as a ‘milk consumption campaign’. It is sponsored by the milk industry. Got Milk came out of the Californian Milk Process Board in 1993. It was created to increase milk consumption in the region and has now grown into an international programme.
The Got Milk campaign was launched in the United Kingdom in March 2004. In both the UK and the USA tough competition from the soda drinks industry has reduced milk sales. The move into the UK and other countries is an attempt by the Got Milk campaign to reverse the process.
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