A whiter smile is most likely important to every person who enters your practice. With very few exceptions (namely the individuals who have invested in professional veneers or whose teeth are made of man-made materials), every patient who enters your practice should be interested in at least some type of treatment to get whiter teeth.

Why do teeth get grey and dingy?

There are a number of ways that most everyone’s teeth become dull and dingy over the years. Consider the growing popularity of every variety of coffee: every person who begins their day with coffee is perpetually causing their teeth to become dingy and stained. The same goes for smoking, as cigarette smoke contains a high amount of tar that clings to your teeth and lungs. Junk food is another cause of dull, dingy teeth. Adding to that fact, teeth become more dull through the natural process of aging, which means that virtually everyone will experience staining and increased dullness over the years.

Which method is best?

Recommending the best treatment for whitening teeth can be a difficult decision, but thankfully, most every current method for teeth whitening is at least generally effective and safe. The most appealing methods in this booming $300M industry are do-it-yourself custom fit whitening trays, coupled with professional strength whitening gel.

A single 5ML syringe of 22% carbamide peroxide gel retails for $20 and can provide a full 7-10 days of whitening treatment. (And providing this gel through your practice can produce a continuing source of easy profits for you.) Coupled with custom fit whitening trays, the high-strength gel can be used sparingly-patients should apply only enough gel to the tray to cover the front surface of the tooth. For that matter, depending on the number of teeth exposed when an individual smiles, only the front 6-8 teeth, top and bottom, require gel.

Home whitening kits often produce clunky and cumbersome trays. A small investment in a set of professionally made trays can make all the difference in comfortable use and will make it much easier to maintain a regular practice of bleaching 2-3 times a week.

Smile Simple has offered an easy outsource solution of dentist-quality whitening trays that you can easily offer through any aesthetic or medical practice. In fact, by simply making Smile Simple kits available to your current clients, you could provide a welcome source of additional satisfaction to your clients, and with no additional equipment, staffing or training could add multiple thousands of dollars in additional profit to the practice you already have.

Is whitening for everyone?

Absolutely, with just a very few exceptions. Strips, bleaching trays and whitening toothpastes are all usually effective for improving the smile.

For patients who complain of teeth sensitivity, several issues are key: Strong bleaching products should be used for the shortest time possible to reduce sensitivity.

Interestingly, more than 50% of the whitening impact occurs within the first 15 minutes of bleaching. An individual with sensitive teeth can make a dramatic impact on the whiteness of teeth by whitening just 15 minutes a day for an initial period of 7-10 days; and can bleach just once a week or every other week to maintain the improvement.

A custom set of bleaching trays can help to ensure that the gel is touching only the front surface of the teeth-not the gums. Professional strength requires only a small amount of gel is needed to achieve an impressive result.

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